MIssion and Values

Our Vision

To create the most compelling B2B company of the 21st century by becoming the #1 source for the online creation and fulfillment of core products.

Our Mission

To build a better tomorrow by living our values, developing meaningful solutions, and applying The Echo Way™.

Our Values


  • We seek first to understand and to find objective truth
  • We make decisions based on facts and data
  • We communicate frequently and transparently


  • We recognize the intrinsic value of all people
  • We are consistent in our behavior and treat others with fairness and respect
  • We stand for what is right and empower others to speak up when something is wrong


Teamwork & Service

  • We care about each other and have fun together
  • We trust each other to do what's right and to embrace the Echo Way
  • We jump in to help and to be part of the solution
  • We are accountable to ourselves, our teammates, and our customers



  • We have the courage to challenge ourselves and each other
  • We are curious: we acknowledge, learn, and grow from our mistakes
  • We seek a healthy balance to be fully present to our customers, loved ones, and teammates



  • We strive to find uncomplicated solutions
  • We bring peace of mind by making our customer's lives easier
  • We build a better tomorrow through ingenuity and innovation